This is my chart using an old data from PDA users. Decided to run a position graph on what consumers rate PDAs. As you can see Compaq has the highest average from attributes while Connector has the lowest. My goal is to help market Connector PDA.
Using the data I have made a position map of what consumers think of each product. I’ve broken these into 3 clusters. Connector PDA has the lowest mean but has greatest connectivity. It would be best to try to market Connector PDA with it’s best attribute which is connectivity.
Pros about positioning you find benefits of the products and the weakness of the products. Disadvantage of this graph is that it may be misleading and its a snap shot of the current data you have on hand.
vizualanalytics 